Faktor ini mencakup lingkungan eksternal makro, lingkungan eksternal mikro, dan dimensi internasional.
A. Lingkungan Eksternal Makro
Ada 6 varibel yg mempengaruhi lingkungan ini:
1. Para Pesaing - biasanya dapat diidentifikasikan dari tipe seperti struktur pasar monopolistik atau oligapolistik, jumlah, dan norma perilaku organisasi.
2. Pelanggan – strategi, kebijakan, dan taktik perusahaan sangat tergantung pada situasi pasar dan pelanggan.Pembahasan lengkap, silahkan klik di sini
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